Nieuwgeluk started out of love, passion and pride for our Dutch entrepreneurial history. Nieuwgeluk is a family office with a ‘happiness factor’.

Our entrepreneurial family has been build on a sustainable foundation that started more than 125 years ago. We are privileged to continue our long-standing family tradition as a modern and dynamic business.

Today, we share our happiness with our team, our business partners and all those whose well-being we can contribute to. 

The Nieuwgeluk team

Nieuwgeluk started out of love, passion and pride for our Dutch entrepreneurial history. Nieuwgeluk is a family office with a ‘happiness factor’.

Our entrepreneurial family has been build on a sustainable foundation that started more than 125 years ago. We are privileged to continue our long-standing family tradition as a modern and dynamic business.

Today, we share our happiness with our team, our business partners and all those whose well-being we can contribute to. 

The Nieuwgeluk team

Who we are and what we do

Nieuwgeluk is a family office with a passion for the Dutch commercial spirit and a future-oriented mindset. We are a company based on quality and reliability and our vision is to genuinely leave something beautiful to society. The basis is a solid portfolio with valuable elements that are worth passing on to the next generation.

Jeroen de Wit, CEO

For today and tomorrow

The family's entrepreneurial DNA, which originated and matured in retail, lives on in Nieuwgeluk. This spirit is the common denominator in everything we do. We work on a basis of openness and  trust with our high-level professionals and the best partners. Challenges are turned into opportunities, often with a valuable social contribution.

Ton Rossenaar, CFO

Philosophy

As Buddha says, ‘There is no path to happiness. Happiness is the path.’ Stichting Nieuwgeluk Philosophy is a foundation created from the belief that happiness grows when you share it. We are privileged that we can share with others. This fortunate position enables us to create new happiness through sustainable and heartfelt contributions to people's well-being and the preservation of nature.

More about Philosophy
Our belief is: “eerst plicht dan genoegen”, in English ‘Duty before pleasure.’ We do our duty together to experience and share the pleasure.
Francis de Wit, Chairman